Take a look at http://www.stickybits.com/ : a company offering a free app that will allow users to attach any digital information (text, video, audio) to any barcode. The same has been done for RFID tages and QR codes but this is compelling because the bog-standard barcode is so ubiquitous. Here are a number of possibilities I can think of:
1/ To subvert the marketing of big brands. The barcode can tell a quite different story to the one on the label of which it is a part. Anti-Apartheid campaigners would have had a field day with this during the campaign against South African goods!
2/ Equally, it has potential as a marketing tool, attaching addituional information about the product. We won't be collecting coupons or looking for the ring-pull with the £10,000 first prize; we'll be scanning the products. And I wonder how long it will be before manufacturers start selling this advertising space to other companies: Feta cheese carrying Greek tourism information on its barcode, for example?
3/ For social networking?: think message on a bottle! (the barcode can retain a history of material attached to it -it leaves a trail)
4/ Games? Treasure hunts??
These are just first thought........I'll be thinking a lot more about this one.
1/ To subvert the marketing of big brands. The barcode can tell a quite different story to the one on the label of which it is a part. Anti-Apartheid campaigners would have had a field day with this during the campaign against South African goods!
2/ Equally, it has potential as a marketing tool, attaching addituional information about the product. We won't be collecting coupons or looking for the ring-pull with the £10,000 first prize; we'll be scanning the products. And I wonder how long it will be before manufacturers start selling this advertising space to other companies: Feta cheese carrying Greek tourism information on its barcode, for example?
3/ For social networking?: think message on a bottle! (the barcode can retain a history of material attached to it -it leaves a trail)
4/ Games? Treasure hunts??
These are just first thought........I'll be thinking a lot more about this one.
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